Cialis once-a-day is the only impotence pill specifically designed for daily usage allowing men to enjoy sex whenever they want. Lily ICOS, the manufacturers of the drug, believe it is a far more superior treatment to Viagra as its effects last longer – in the case of the daily tablet up to 24 hours, which is considerably more than Viagra’s average four hour efficacy. Cialis giornaliero is being touted as the ideal pill to promote spontaneous love making thanks to its continual effect and the method in which it is taken.

Erectile dysfunction is a problem which affects around 2.3 million men and the severity of the condition varies greatly from person to person. ED is often associated with health issues such as heart disease and diabetes, so it is likely that in future the numbers of men suffering with erection problems will increase in line with the obesity epidemic. The ease of taking a tablet to cure ED has revolutionised both its treatment and the way in which patients view the problem.

When Pfizer originally launched Viagra, patients were far less discerning and frankly rather grateful that their prayers for a treatment had been answered. The modern consumer of ED medicines, on the other hand, wants a drug to fit in with their lifestyle. One of the biggest complaints about Viagra was that it left little room for unplanned sex – the tablet needs to be taken 40 minutes before intercourse and lasts for up to 4 hours – and Pfizer’s competitors found a gap in the market. Consumer demand for a better product drove Lilly to develop Cialis, a longer lasting treatment which was touted as “the weekender” due to its long lasting effects. Further development of this product resulted in the release of a daily formula, which could further indulge the desire for spontaneity men could ill-afford with Viagra. Cialis once a day is a treatment which can be taken as part of a normal daily routine just as other medicines. The resulting effect is that men feel more normal.